What is a creative design and how web design agency can helps?

Creative design agency Sydney

Brief about the creative design process

Creativity is an integral and essential part of the engineering design process established in cognitive psychology. Without creativity in design, there is no potential for innovation, which is where creative ideas are implemented. In this article, we are going to talk about the combination of modernizing view of the design process and the creative process from the designer. According to Rhodes, 1961. Creative design always related to psychology in 4 main categories, the creative process, the creative product, the creative person, and the creative environment. Senior designers suggest that understand the linkage among the design process helps website developer and designers to better utilize creative tools and methods to deliver solutions.

As I am working at one of the creative design agencies in Sydney, and providing website development, design and online promotion combine with creative and innovative ways. I notice that many business walk-ins our office and would like to build a website for their business. However, most of them have no idea about their business culture and industry, they only focus on their product in Sydney market and how much they can sell every day, and eventually spent much time than others finishing the design process.

Sydney creative design agent

Creative design in 5 steps

No matter creating a stylish website or a logo that represent your business, we should follow a proper design process. A well-through plan should be implemented before starting.

Here are 4 steps for the creative design process.

A creative Brief

A creative brief is the most important note in the initial meeting with clients. It specific the theme of the design, such as colour, typography, image, and style. We should consider the business culture, industry, products, and their services, this can minimize the changes among the design process and reduce the cost. If you are designing a website, make sure the website theme can cooperate with the client’s product images on the product page. As one of the creative website design agencies in Sydney, we notice that massage therapy websites tend to use yellow or orange images, as those business owners thought it brings a warm and relaxes feeling to customers. Based on that, the logo and website colour theme should avoid using the warm colour set, as it may accidentally hide the content from the website background colour or cannot outstand the website purpose, such as checkout button, contact page direction etc.

Sydney website design agency

Design Draft and Communication

A design draft is important during the meeting and in daily work. Different designers can work together, and someone can find out or bring the idea to the minor element on the website. Communication is always important in cooperation. Always questioning the problem with data based on A/B testing, not randomly express personal thought.

Review at the 10/50/99

During the design process, we need to set the milestones in the creative brief

10% – skeleton, outline the final delivery in the initial meeting, all the business information should be collected before we start the project.

50% – The major part/core idea is implemented, and the main idea is decided, and everyone is focused on their own part, and keep update the feedback to clients.

99% – Start tweaking things such as margin, padding, space and colour theme.

10% is the most important and difficult part of these timeframes. In our journey, we designed a website for a Sydney local law agency, this business is in Sydney CBD and provide law advice. However, they cannot provide us with their service and product information in the 10%, and it is hard to know how much content they would like to put on the website and how to align the content in a different section on the home page. In the end, the content is different in the design draft plan, and some creative idea cannot implement due to the limited space and eventually, we need to redesign some of the website page layouts.


Feedback is important during the process. Rater than delivery the product using the waterfall method, which is a requirement, design, implement, verification, and maintenance. We should keep clients’ update and try to delivery prototype to them in a fixed time. We can get feedback about the design and know the status of their products and any plan for changing the product presentation images.

Why feedback is important to all creative design agency?

Designers accept different ideas from a different education background, some are inspired via magazine, and others may gain idea from design book and websites. They provide a solution to customers based on the limited background information. Feedback is the best approach to bring your vision to designers.

Web design services Sydney

How to get good feedback from clients?

According to the design process guideline, valuable feedback should contain the following item,

Specific the feedback from the overall picture to the tiny single item, such as the button shape, colour, and the border-radius. If the client just replies, “well, I feel not bad”, we need to ask the reason, and why they got this feeling. Write down their preference in each meeting minutes to provide information to the designers.

Delivery solution based on the real scenario

We should delivery more than one solution to clients and see which one is good for their current situation. In another scenario for a Sydney based client, she felt great for the blue colour in the 1st meeting as this match her product information. However, she changed her mind in the 5th meeting as she would like to use the same colour as another Sydney competitor who is doing a great job. As a professional design agency, we know this change damage the overall design and we bring the overall design to the previous decision after telling her the result. The minutes here is so important, it not only records the client’s preference, but also the direction of the project.

Sydney web design
What is a web design service?

Web designers are the staff who design and produce web pages. They are both professional designers and static website development engineers; in general, web designers are the most difficult industry, not only understanding page design, Standardization, typography, HTML code, FLASH animation, and even more code, must be a versatile talent, especially after 2008, the advancement of W3C, the standards for web designers are getting higher and higher and more accurate; Web designers are expected to be conscious of usability, and if their role requires the creation of markup, then they are also expected to become the latest web accessibility guidelines. Website development in creative way has been developing for many years, and it produces different tools, software for helping designers and developers and make their lives easier. Nowadays, people can build a standard website without any coding skills, there are many CMS, such as WordPress, Joomla or some online CMS platform, such as Squarespace and Wix. If you would like to build a customized WordPress website, you may need to find a WordPress website design team to take a look at the hooks, styles and plugins. Otherwise, the online platform should be enough for simple businesses. For the design prospect, creativity becomes increasingly important for website design. As a creative design agent in Sydney, Brandergy uses the ProofHub, adobe design suite and Filestage for creating a website, logo and other branding products for our clients.

Design in real life

With the rapid development of the Internet today, the Internet has become a part of people’s lives and an important way for people to obtain information resources. The presentation of information is inseparable from the important interface of the webpage. The main function of the webpage is to organize the information and resources needed by the user through a certain method and present it to the user through the network. With the improvement of network technology and its bandwidth, the elements of web pages have also undergone great changes. In the late 1990s, the main elements of webpages were a large number of texts, tables, hyperlinks, and a very small number of static images and gif animations. In addition to the above elements, the current web pages have added a large number of images, animations, videos, music, banners, and various dynamic effects.

web design agency Sydney
1. website service vs website design

What are the main functions of this website? Who are the users of the website? What do they use the website for? User analysis: What are the characteristics of the main users of the website? What do they need? What do they hate? How to guide them according to their characteristics? How to do a good job in customer service? Market prospects: A website is like a business, it needs to be able to feed itself. This is the premise, otherwise, any earth-shattering goal is nothing. Where is the market integration point of the website?

2. Content Planning
What kind of content should this website manage? It is divided into the key, main and auxiliary content. These contents have their own manifestations on the website. After the content is divided, text planning (name) is carried out and each content is packaged into columns. Interface planning: Style planning based on the theme of the website. For example, colours include the main colours, auxiliary colours, and prominent colours. Layout design includes global, navigation, core area, content area, advertising area, copyright area and section design.

Website service: mainly management functions and user functions. The management function is what we usually call background management. The key is to make management convenient and intelligent. The user function is the operation that the user can perform, which involves the interactive design, it is the interface between people and the website, which is very important.

3. Interface design
According to the principle of interface planning, design and improve the website interface. Program design: database design and code writing according to website function planning. System integration: Combine the program with the interface and implement functional debugging.

4. Project personnel test Project managers, supervisors and project developers work together to test and inspect the project according to the preliminary plan. Testing by non-project personnel: Invite non-project participants as different user roles to test the usability of the platform. Public test: The website is opened and tested by netizens, and a feedback information platform is set up. Collect opinions and suggestions, think about and improve the platform’s shortcomings.

According to smashing magazine, A greatly designed website based on the well-defined project requirement advanced. Here are the principles & guidelines of good website design

  1. Make sure the adding some visual elements on the website and we need to make sure the most important content should appear at left top corner, and less important at right bottom corner. If a page provides users with high-quality content, they are willing to compromise the content with advertisements and the design of the site.
    Sydney web design service
    This is the reason why not-that-well-designed websites with high-quality content gain a lot of traffic over years. Content is more important than the design which supports it. Website creative designer know how to put your product in the right positions, as people normally don’t read the website, they skip and scan the content until they found some keywords which they are looking for. Positions are always important in website development.
  2. Display your product straight away, don’t make the user think

    If the navigation and site architecture aren’t intuitive, the number of question marks grows and makes it harder for users to comprehend how the system works and how to get from point A to point B. A clear structure, moderate visual clues and easily recognizable links can help users to find their path to their aim. Some web designers would like to show their creativity and make the website with too many visual elements and effect. Users may feel impressed when they visit the website for the first time. However, this sometimes generates confuse and enhance the difficulty of use. And those interactive elements sometimes are not showing in the mobile device as the limitation of the bandwidth, or browsers setting. We need to do a large number of testing cases before we release the products online. The most important principle is to make everything intuitive and clean.
  3. Don’t squander user’s patience
    website bad pratice
    Some website wants to get as much information as possible from users to help their marketing strategies or reviews. However, this makes users feel uncomfortable and people feel waste time to fill form. In every project when you are going to offer your visitors some service or tool, try to keep your user requirements minimal. The less action is required from users to test a service, the more likely a random visitor is to actually try it out. First-time visitors are willing to play with the service, not filling long web forms for an account they might never use in the future. Let users explore the site and discover your services without forcing them into sharing private data. It’s not reasonable to force users to enter an email address to test the feature.