web design agency sydney


What is web design?

Web design always refers to I.T professional design the website via special tools, such as Photoshop, Coreldraw, frontpage and Dreamweaver. Web designers can apply the aesthetic viewpoints in graphic design to website design (the difference is that the production of dynamic web pages cannot be achieved by graphic design, and it is an extension of the aesthetic approach). Web pages such as facades, as small as personal homepages, large companies, large government departments, and international organizations, all use web pages as their facades on the Internet. When you click on a website, the first thing that impressed you is the design of the landing page, such as the introduction of the content, the placement of buttons, the combination of text, the application of colours, the use of guidance, and so on. All this is the domain of web design, and it is the job of web designers. Web design used to be focused on designing websites for larger screen devices or PC browser. As mobile-end users are increase dramatically in the last decade and web design for mobile and tablet browsers has become ever-increasingly important.

what is web design

What is responsive design?

As we mentioned above, the designing website for mobile and tablet users become progressively critical for local businesses. People would like to ask how and how much for developing a different website based on the devices. The basic idea is to keep the same website but present in a different form. For example, we take unnecessary content and images when we create the mobile version. Too much text seems overwhelming to end-users, and lower their interest. The only purpose for building a website is to attract people and impressive than before they are tired of the content. Another benefits for removing irrelevant content is helping the website performance and helping website load fast. This normally comes into the technical terms called First Contentful Paint (FCP) and DOMContentLoaded(DCL). The is always the priority concern for mobile users. According to the research by mannix, faster sites create a happy user and increase the user experience which leads to better conversion rate.

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The design layout also important, as the screen size is smaller than the PC browsers, we need to increase the font size and remove the unnecessary padding and margin. Most of the time, the content layout should occupy the full browser width while there different design in the PC versions. And we put the most important content always on the top and remove the mouse-required element, such as the effects when people hovering their mouse on.

web design elements

  • font
    • Font style is one of the crucial factors that affect user experience, some website uses the fixed font-size either in the PC version and mobile versions. This leads to difficulty when people read the text using mobile devices. We always encourage people to use the magic 62.5% value as their basic setting. This can always refer to the mobile devices setting by users, especially the elder people like to enlarge their browser font-size setting.
    • Font style is another important factors, we need to make sure the font style is easy for reading, and the line height is enough.
  • Colour
    • Never use the “dazzling” or “blinding” colour as your background colour. And check if the font colour is matching the background colour or background images.
  • Spacing and margin
    • If there are too much margin and spacing, the website seems lack of content. On the contrary, the overall layout and experience affect if the website is little spacing.

Type of web design

Sydney online design agent

There is plenty of type of website designs, it can consist of different pages for the complex website while someone like the one-page design for the simple layout. This totally depends on your product and service, we encourage people to always consider both – Present the relevant information in a simple and clean layout. CMS is one of the easy ways and platforms to manage your content easily without codding.

how web design affect your customers?

A nice website layout can impress visitors like a nice physical shop decoration attracts people from the street. Every single second’s people would like to stay on your website enhance the possibility they purchased something online. Nice looking website, user-friendly interface, clear guild lead a better return of investment and conversion rates.

What Brandergy bring to your business?

Sydney website development

As one of the leading website agency in Sydney, we have a professional I.T team who specialize in website designing, website development and online marketing solution. We keep delivering customized I.T solutions to our clients to promote their products. Our clients are from small local business to multinational enterprises. We have done serval projects from display website to E-commerce platform in either WordPress development and traditional HTML/CSS version. Being a successful I.T company in website development is not easy, we keep training our people and make sure they delivering the best online solution to you. If you have any concern or question about our website design/development products, please feel free to contact us.

What is a web design service?

Web designers are the staff who design and produce web pages. They are both professional designers and static website development engineers; in general, web designers are the most difficult industry, not only understanding page design, Standardization, typography, HTML code, FLASH animation, and even more code, must be a versatile talent, especially after 2008, the advancement of W3C, the standards for web designers are getting higher and higher and more accurate; Web designers are expected to be conscious of usability, and if their role requires the creation of markup, then they are also expected to become the latest web accessibility guidelines. The website development has been developing for many years, and it produces different tools, software for helping designers and developers and make their lives easier. Nowadays, people can build a standard website without any coding skills, there are many CMS, such as WordPress, Joomla or some online CMS platform, such as Squarespace and Wix. If you would like to build a customized WordPress website, you may need to find a WordPress website design team to take a look at the hooks, styles and plugins. Otherwise, the online platform should be enough for simple businesses. For the design prospect, creativity become increasingly important for website design. As a creative design agent in Sydney, Brandergy uses the ProofHub, adobe design suite and Filestage for creating website, logo and other branding products to our clients.

With the rapid development of the Internet today, the Internet has become a part of people’s lives and an important way for people to obtain information resources. The presentation of information is inseparable from the important interface of the webpage. The main function of the webpage is to organize the information and resources needed by the user through a certain method and present it to the user through the network. With the improvement of network technology and its bandwidth, the elements of web pages have also undergone great changes. In the late 1990s, the main elements of webpages were a large number of texts, tables, hyperlinks, and a very small number of static images and gif animations. In addition to the above elements, the current web pages have added a large number of images, animations, videos, music, banners, and various dynamic effects.

web design agency Sydney
1. website service vs website design

What are the main functions of this website? Who are the users of the website? What do they use the website for? User analysis: What are the characteristics of the main users of the website? What do they need? What do they hate? How to guide them according to their characteristics? How to do a good job in customer service? Market prospects: A website is like a business, it needs to be able to feed itself. This is the premise, otherwise, any earth-shattering goal is nothing. Where is the market integration point of the website?

2. Content Planning
What kind of content should this website manage? It is divided into the key, main and auxiliary content. These contents have their own manifestations on the website. After the content is divided, text planning (name) is carried out and each content is packaged into columns. Interface planning: Style planning based on the theme of the website. For example, colours include the main colours, auxiliary colours, and prominent colours. Layout design includes global, navigation, core area, content area, advertising area, copyright area and section design.

Website service: mainly management functions and user functions. The management function is what we usually call background management. The key is to make management convenient and intelligent. The user function is the operation that the user can perform, which involves the interactive design, it is the interface between people and the website, which is very important.

3. Interface design
According to the principle of interface planning, design and improve the website interface. Program design: database design and code writing according to website function planning. System integration: Combine the program with the interface and implement functional debugging.

4. Project personnel test Project managers, supervisors and project developers work together to test and inspect the project according to the preliminary plan. Testing by non-project personnel: Invite non-project participants as different user roles to test the usability of the platform. Public test: The website is opened and tested by netizens, and a feedback information platform is set up. Collect opinions and suggestions, think about and improve the platform’s shortcomings.

According to smashing magazine, A greatly designed website based on the well-defined project requirement advanced. Here are the principles & guidelines of good website design

  1. Make sure the adding some visual elements on the website and we need to make sure the most important content should appear at left top corner, and less important at right bottom corner. If a page provides users with high-quality content, they are willing to compromise the content with advertisements and the design of the site.
    Sydney web design service
    This is the reason why not-that-well-designed websites with high-quality content gain a lot of traffic over years. Content is more important than the design which supports it. Website  service designer know how to put your product in the right positions, as people normally don’t read the website, they skip and scan the content until they found some keywords which they are looking for. Positions are always important in website development.
  2. Display your product straight away, don’t make the user think

    If the navigation and site architecture aren’t intuitive, the number of question marks grows and makes it harder for users to comprehend how the system works and how to get from point A to point B. A clear structure, moderate visual clues and easily recognizable links can help users to find their path to their aim. Some web designers would like to show their creativity and make the website with too many visual elements and effect. Users may feel impressed when they visit the website for the first time. However, this sometimes generates confuse and enhance the difficulty of use. And those interactive elements sometimes are not showing in the mobile device as the limitation of the bandwidth, or browsers setting. We need to do a large number of testing cases before we release the products online. The most important principle is to make everything intuitive and clean.
  3. Don’t squander user’s patience
    website bad pratice
    Some website want to get as much information as possible from users to help their marketing strategies or reviews. However, this makes users feel uncomfortable and people feel waste time to fill form. In every project when you are going to offer your visitors some service or tool, try to keep your user requirements minimal. The less action is required from users to test a service, the more likely a random visitor is to actually try it out. First-time visitors are willing to play with the service, not filling long web forms for an account they might never use in the future. Let users explore the site and discover your services without forcing them into sharing private data. It’s not reasonable to force users to enter an email address to test the feature.