OMMI’S
Bold Asian flavour. BOLD ATTITUDE. BOLD IDENTITY.
FROM DAY ONE
Ommi's has been a Brandergy project from day one.
What began as a frozen food concept inspired by Asian street food has evolved into a growing hospitality brand with a loyal customer following. Since launch, we have worked alongside the team to shape every stage of the brand's journey, helping transform an idea into a recognisable business.
Our involvement extends far beyond packaging. From brand strategy, visual identity and creative direction to social media, content production, website design and marketing campaigns, Brandergy has led the development of the Ommi's ecosystem across every customer touchpoint. As the business expanded from frozen meals to Ommi's Don and multiple retail locations, the brand evolved with it while maintaining a consistent and distinctive identity.
Built to Be Seen.Designed to Be Remembered.
In a category crowded with lookalike products, standing out was never optional.
The challenge was to create a brand that could feel approachable without losing personality, playful without sacrificing credibility, and bold enough to capture attention both online and on shelf.
Working with Brandergy was a breeze. They nailed our vision with smart positioning and delivered an identity that genuinely connects with our audience.
Omar Hsu
The Idea
The visual identity was built around energy, flavour and character.
Through bold colour blocking, playful mascots and a social-first design language, we created a flexible system that could scale across packaging, content, digital experiences and retail environments while remaining instantly recognisable.
