VIVO
GLOBAL BRAND. LOCAL EXECUTION.
AUSTRALIA LAUNCH
VIVO entered the Australian market with an ambitious goal — to build awareness, drive consideration and establish a meaningful presence in a highly competitive smartphone category.
Brandergy partnered with the team to lead the brand's local rollout, delivering integrated campaigns across digital, retail and experiential channels.
From launch strategy and creative production to media execution and customer engagement, we helped introduce VIVO to Australian consumers at every stage of the journey.
Beyond Digital
Our scope extended far beyond social media.
We developed and executed national campaign assets, managed digital marketing initiatives, produced content for paid and organic channels, and delivered a range of consumer-facing activations designed to bring the brand to life.
This included exhibition displays, retail activations, pop-up experiences, launch events and in-store promotional campaigns, creating consistent brand experiences across both online and physical touchpoints.
